Back in the day, I was a big fan of Armani Exchange, DKNY, and CK by Calvin Klein. I loved their premium-ish, yet obtainable feel.  I wanted to design my own casual line of clothes. I used the jester hat that I was wearing every day, as my brand identity. This is also the very first time I drew my jesters hat. It would soon become my KP Jester later on. You will also notice that I signed this has K. French and not KP.